The western dresses have influenced the designers of Indian women ethnic wear in a positive way. The traditional clothes that range from salwaar kameez and kutis to silk and chiffon sarees are fast becoming the favorites among women from different countries. This is the reason that a recent report has forecasted the ethnic wear market to cross the impressive figure of INR 400 billion by 2015.
As an owner of the women ethnic wear store, you can credit a major part of your profits to traditional Indian clothes. Even a fashion store can have these clothes among the bestselling products. There are many qualities that make them extremely popular and here is a discussion about them.
To begin with, the popular banarasi saree and lehanga-choli are handcrafted. As a result, these clothes attain the stamp of skilled craftsmanship. Some of these outfits take 15 to 20 days to complete. Competently woven silk and intricate designs and patterns done on every banarasi saree, for example involves a lot of creativity and hard work of the gifted Indian artists.
Every category of Indian ethnic dresses for women has huge variety, with some imposing styles. Take the example of salwaar kameez, which is available in the styles like patiala suit, anarkali, churidar and parallel styles. Each of these styles is known for its grace and versatility.
Variety of Materials
A lot many types of materials are used to design the Indian ethnic clothes. While banarasi saree in silk is one of the best examples to cite, other popular varieties include cotton, satin and chiffon sarees. Likewise, the popular materials for salwaar kameez and kurtis include georgette, cotton, silk, crepe, satin, denim and linen. As a result, a huge variety of these clothes can be found in the market.
Different states of India have been following many traditional artworks for centuries to make the women ethnic clothes even more attractive. Embroidery, for example, is one of the popular works that these clothes flaunt. Many designers use a variety of mirrors, stones and motifs to enhance the worth of these clothes. Gold and zari work done on these clothes is another notable style. Floral patterns, intricate designs and minute details are simply spellbinding.
The Touch of Fashion
In order to makes these clothes popular among the fashion-conscious women, many reputed manufacturers and designers add the western touch to them. The resulting clothes look glamorous and apt for wearing at different places. There is no limit to the colors and shared in which these clothes are designed.
These clothes form a significant part of the wedding ceremonies held in India. Wedding lehangas and cholis are quite popular among the urban women, while wedding banarasi saree and salwaar kameez are equally enthralling. Moreover, the clothes like salwaar kameez and kurtis are extremely comfortable to wear during different seasons.
It is indeed a fact that women from all walks of life and different regions of the world are taking interest in Indian ethnic wears these days. Offer them the exciting varieties of these clothes to earn more profits.